Primostar attended World of Concrete in Las Vegas for the very first time – one of the world’s largest and most important events in the concrete and construction industry, bringing together engineers, developers, builders, and technology creators from all over the globe.
We didn’t come to Vegas to try our luck – we came to talk about things that were built to last. For those interested in solutions that weren’t temporary, but designed for long-term performance.
Thoughts from the World of Concrete trade fair—
Was it worth it?
One message rang louder than the others at the Las Vegas Convention Center: waterproofing must be reliable, not a game of chance.
Our booth became an international crossroads for the construction world — visitors from North America, Europe, and across the ocean from Australia and New Zealand. We welcomed both traditional solution competitors and construction professionals from the USA, Canada, Mexico, Colombia, the Netherlands, France, and Spain.
In every conversation, the same concern surfaced: membrane systems carry risk, and even a small mistake often leads to high costs. When we explained how our system becomes an integral part of the structure and works in harmony with nature, there was that moment when what first seemed complex suddenly became simple — and logical.
We came prepared. For the US market, we created dedicated flyers and a new project showcase video telling the stories of sites such as Regati Homes and Pikaliiva Kaarmaja. What other stories made it in? You’ll see soon.👀
Was it worth it? It definitely was worth it.
To what extent? Time will tell — every market requires its own approach. 😉
We don’t fight nature. We build with it.
And the result? A more reliable structure with a longer service life.
Primostar’s Trade Show Diary: Humorous Behind-the-Scenes at World of Concrete, Las Vegas
If someone says you “just walk a little” at a trade show, they’ve clearly never been to World of Concrete. For us, it felt more like a construction-world marathon with no finish line — step after step after step. If your legs still worked at the end of the day, that was already a win.
We got temporary QR-coded passes, which officially turned us into walking business cards. If someone didn’t recognize us, all it took was a glance at our QR accessory.
Right next to us, there was an Artificial Rock Sculpting Live — and the artwork was finished exactly when the show started packing up. Timing straight out of a construction site: “Almost done.”
Our marketer was so discreet with the camera that most photos look like "a rare type of construction in the fair hall, view from the back”. Sometimes the camera was forgotten entirely because the conversations were better.
When we needed to shorten a sticker tube and had no tools, Indrek’s engineer mode kicked in — a Crack Inducing profile became our brand-new cutting tool. The result? Exactly perfect, just like the controlled shrinkage cracks this profile is designed to create in concrete.
Every time we tried to pack up the booth, the customers came out of nowhere like uncontrolled shrinkage cracks. So we kept unpacking on repeat.
…and of course — the show hadn’t even started yet when the WiFi was already connected to “white tank” standards. Leak-proof connection, as it should be.
In short:
Lots of steps, lots of laughs, and even more great conversations.
That’s exactly how World of Concrete should be.
